Fashion that means something: something to you and something to someone else in the world
When in South Africa, Daniel met many inspiring young artists looking for an opportunity to share their art and stories with the world. In order to help them reach their dream, Daniel founded Rhumaa: a socially responsible, artistic fashion brand that produces fashion that means something. Rhumaa collections are clean and sophisticated, celebrating cultural stories and love for design. Every piece brings natural, high-quality fabrics to life, while embracing respect for workers and sustainability. For every purchase, 5% of sales is donated to the Rhumaa Foundation.