We believe in sharing the wealth of our earth and our resources in a responsible way. That is why we like working together with all the people in the world who want to make a difference. And we want to contribute ourselves too. So, it is with great pleasure that we established the Tiare-Foundation in 2016.


Our mission ‘By connecting brands and people we strive together for a better world’ is also our mission for the Tiare-Foundation. We therefore prefer to choose and create projects in developing countries that connect to our own business: to make it possible for people to produce and sell products made by love for the planet and themselves. Thus enabling people to reach the world and achieve financial freedom.

First project

The very first project we’ve chosen to donate to is the Better Future initiative Buzz India.
Buzz India started from the question ‘how do people come out of poverty’ and focuses on the empowerment of women in rural India. Via a mobile classroom (the Buzz), women have an opportunity to develop financial knowledge, business and leadership skills. The rest is up to them. We like this project because it educates women to start their own business and we have done that just now with


Every year we will donate 15% of our profit to our own Tiare-Foundation. There are of course many initiatives that could do with some help, so if you have any suggestions contact us at


Elisa Cruys

Elisa Cruys

The idea for Tiare arose from several interests that Elisa brought together. In collaboration with Angela she launched Tiare and these ideas are being developed further.

From a young age Elisa has seen a great deal of the world and she has always had a sense of wanting to do something for our planet. Fortunately she’s not alone. There are growing numbers of companies and organisations around the world who strive for a better existence for people, animals and nature on our planet. What’s more, she is lucky enough to have many talented and creative people around her. This has resulted in Tiare. Elisa’s goal is to get all of these people to join forces so that together they can help to change the world for the better. By working together we have a greater impact and make our businesses (even) more sustainable with the aim of inspiring more people with her vision.

Angela Pulles

Angela Pulles

Together with Elisa, Angela is founder and owner of Tiare. In her 20-year career as a business woman in the financial services sector, what she always enjoyed most was motivating and inspiring enthusiasm in the people around her. Angela loves to watch other people grow. She believes that what drives people most is their passion. That’s what makes Tiare so wonderful: she can work with and assist in the growth of creative, driven people who all believe that improving the world always starts with yourself. They each contribute towards this in their own way, and Tiare enables us to work together and to inspire the people around us to take part.

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For further information please read our Statement Tiare-Life.